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D23 Expo 2026: Guide to the Best Booths, Experiences, Giveaways and Shopping
Aug 13
8 min read
D23: The Ultimate Disney Fan Event returns to the Anaheim Convention Center August 14–16, 2026, bringing Disney fans an expanded show floor filled with interactive experiences, immersive exhibits, merchandise, demonstrations, giveaways, photo opportunities and special appearances.
For those attending on Saturday, August 15, there is plenty to see beyond the major Disney presentations. Disney has assembled a wide variety of Friends of Disney and partner brands, giving attendees opportunities to shop for D23 Expo exclusives, participate in interactive activities, collect limited-edition merchandise and experience special activations.
D23 has described this as the largest show floor in the event's history, with experiences representing Disney Parks, Pixar, Marvel, Star Wars, Disney+, Disney Animation and numerous partner brands.
Because exact booth numbers and locations can change, attendees should use the official D23 app and show-floor map for the most current locations once they arrive. The app also provides information about programming, reservations and shopping queues.
Table of Contents:
Disney Experiences to Explore at the D23 Expo
The partner booths are only one part of the D23 show floor. Disney is also bringing several large-scale experiences to the Anaheim Convention Center.
Disney+ and Hulu Experience
The Disney+ and Hulu Experience incorporates interactive elements and entertainment from several Disney+ and Hulu properties.
The broader experience includes a 4D theater and attractions connected to shows and films including Percy Jackson and the Olympians, Camp Rock 3, VisionQuest, Only Murders in the Building, American Horror Story and The Simpsons.
Marvel Studios TVA Experience
Marvel Studios is bringing guests into the Time Variance Authority with an immersive TVA experience.
This is designed as a walkthrough rather than a traditional merchandise booth, making it one of the experiences to prioritize for photographs and video.
Lucasfilm
The Lucasfilm pavilion features Star Wars-related props, costumes, interactive displays and filmmaker conversations.
For Star Wars fans, it offers a chance to see behind-the-scenes material and participate in programming beyond traditional shopping.
Pixar and Walt Disney Animation Studios
Pixar and Walt Disney Animation Studios are joining forces for a major animation-focused experience.
The pavilion includes previews and information about upcoming projects including Frozen 3, Gatto, Hexed and Incredibles 3, along with filmmaker demonstrations, autograph opportunities and interactive exhibits.
Walt Disney Archives: Uncrated
For fans interested in Disney history, Walt Disney Archives: Uncrated offers a look at artifacts from Disney's extensive collection.
The exhibit features props, costumes, puppets and other items from Disney films, television and theme parks.
Disney Music Group
Disney Music Group will have an interactive presence featuring live interviews, Disney Concerts exhibits and opportunities connected to music.
The activation also includes exclusive merchandise and interactive elements.
The Walt Disney Company Store
For serious Disney shoppers, the Walt Disney Company Store is another important stop.
The D23 merchandise lineup includes collaborations with Loungefly, RSVLTS, Spirit Jersey and Nike, along with collections inspired by Walt Disney Archives material.
D23 has also highlighted a special HARVEYS collection made using decommissioned seatbelts from the former Soarin' Over California attraction.
D23 EXPO Partner Floor Experiences
Disney Experiences and Imagineering: Horizons
One of the major attractions on the D23 show floor is the Disney Experiences pavilion and its Imagineering: Horizons presentation.
The experience provides fans with a behind-the-scenes look at the work of Walt Disney Imagineering and the people, creative process and technology involved in developing Disney Parks experiences around the world.
For Disney Parks fans, this is one of the most important stops on the show floor and offers a chance to see how ideas move from concept to attraction.
Mundo Pixar: The D23 Experience
Pixar fans will want to make time for Mundo Pixar: The D23 Experience, a special preview of the globally touring immersive exhibition.
The experience brings Pixar stories into the physical world with life-size recreations inspired by the studio's films, creating numerous opportunities for photos and video.
The D23 announcement describes the experience as an immersive preview featuring beloved Pixar worlds.
Chevrolet and Disney and Pixar's Cars
Chevrolet is celebrating the 20th anniversary of Disney and Pixar's Cars with one of the more visually oriented partner activations on the show floor.
Visitors can see Chevrolet Colorado and Bolt vehicles in Cars-inspired wraps and take photographs with Lightning McQueen and Mater.
The activation will also feature Disney Fine Arts artist Trevor Carlton painting Chevrolet hoods live. Chevrolet is offering an exclusive canvas tote giveaway while supplies last.
What to look for:
Lightning McQueen and Mater photo opportunities
Cars-inspired Chevrolet vehicles
Live Disney Fine Arts painting
Exclusive canvas tote giveaway
HEINZ Flavor Ferry
Food lovers should put the HEINZ Flavor Ferry on their D23 Expo itinerary.
The experience takes guests on a flavor-focused journey featuring globally inspired sauces and four themed regions. Guests can sample sauces and take photos throughout the experience.
HEINZ is also offering a limited-edition "it's a flavorful world" pin to the first 570 flavor explorers each day, while supplies last.
What to look for:
Sauce sampling
Four themed regions
Photo opportunities
Limited-edition HEINZ pin - Because the pin is limited to the first 570 guests each day, this is an activation worth visiting early if the giveaway is part of your D23 shopping list.
Honda and Disney Animation's Encanto
Honda is bringing the world of Disney Animation's Encanto to D23.
Guests can participate in a character-focused photo opportunity and collect commemorative buttons. Honda will also display a Honda Odyssey and Acura MDX inspired by themes of family and adventure.
What to look for:
Encanto photo opportunity
Character interaction
Commemorative buttons
Honda Odyssey
Acura MDX
M&M'S and Marvel
M&M'S is combining its colorful characters with the Marvel Universe for a "Be A Hero" activation.
The experience features M&M'S characters auditioning for the Marvel Universe, along with photo-booth opportunities, sampling and Marvel Mini Poster Fan Packs giveaways.
What to look for
Marvel-themed photo opportunities
M&M'S sampling
M&M'S Marvel Mini Poster Fan Packs
Character-themed activation
M&M'S is also connected to Talent Central programming at D23, making this a particularly interesting stop for fans looking for both an activation and entertainment opportunities.
Topps Chrome Disney
Collectors have a new reason to visit D23 this year with Topps making its D23 debut.
The company is bringing an interactive Topps Chrome Disney experience along with exclusive trading-card offerings.
What to look for:
Interactive Topps Chrome Disney experience
Exclusive trading cards
Collectibles
Trading-card activities
Wizards of the Coast
Wizards of the Coast is bringing a booth themed around Magic: The Gathering | Marvel Super Heroes.
The booth will feature exclusive products, accessories and photo opportunities, combining the Marvel Universe with the Magic: The Gathering trading-card game.
What to look for:
Marvel-themed Magic: The Gathering products
Exclusive merchandise
Accessories
Photo opportunities
Ravensburger and Disney Lorcana
Trading-card fans should make Ravensburger one of their stops.
The interactive Disney Lorcana booth will feature exclusive products and special D23 expo offerings. Ravensburger is also hosting the first Disney Lorcana Challenge Championship Qualifier of the next Challenge season, beginning Saturday, August 15, with the top players competing Sunday.
What to look for:
Disney Lorcana interactive experience
D23-exclusive merchandise
Trading-card products
Special events and tournament activities
For serious collectors and players, this should be a high-priority stop on Saturday.
Hasbro
Hasbro is bringing several major collectibles and interactive elements to D23.
The booth will feature Marvel Legends role-play items and the new Ultimate Grogu animatronic.
The Grogu animatronic is also featured in dedicated D23 programming, giving fans an opportunity to learn more about how the character was developed.
What to look for:
Ultimate Grogu animatronic
Marvel Legends products
Interactive photo opportunities
Behind-the-scenes information
Loungefly
Loungefly is one of the major shopping destinations for Disney fans at the D23 Expo.
The brand is bringing D23-exclusive mini backpacks, mystery blind-box tees and additional merchandise.
What to look for:
D23-exclusive mini backpacks
Mystery blind-box tees
Disney accessories
Limited-edition merchandise - If you are looking for exclusive Disney merchandise to take home, Loungefly should be near the top of your list.
Just Play
Just Play is creating a carnival-inspired game zone where attendees can participate in games and giveaways.
The activation will also provide first looks at new Disney Doorables and Happy Haul products.
What to look for:
Carnival-style games
Giveaways
Disney Doorables
Happy Haul products
New product previews
Little Words Project
Little Words Project is bringing Disney-themed accessories and products to D23, including bead kits and bag charms featuring beloved Disney characters.
What to look for:
Disney bead kits
Bag charms
Character-inspired accessories
D23 merchandise
Atari and Toy Story
Atari is bringing gaming nostalgia to the show floor with demonstrations of Toy Story: Retro Round-Up and Toy Story 3 Complete Edition.
The company will also have an exclusive pin offering.
What to look for:
Toy Story gameplay demonstrations
Atari gaming
Exclusive pin
Retro gaming experience
Citizen
Citizen is incorporating an interactive component into its D23 presence with a light-inspired personality quiz.
The company will also showcase Disney-inspired watches and merchandise.
What to look for:
Interactive personality quiz
Disney watches
New merchandise
Photo opportunities
Crocs
Crocs is bringing one of the more playful partner activations to D23.
Visitors can try a prize-packed claw machine and participate in a Jibbitz charms trading station. New merchandise will also be available.
What to look for:
Prize claw machine
Jibbitz trading
Disney footwear
New merchandise
Prizes
Pandora
Pandora is bringing a collection of Disney charms, including a new collection and charm mystery boxes.
What to look for:
Disney charms
Mystery boxes
Disney jewelry
Exclusive merchandise
Spirit Jersey
Spirit Jersey is one of the apparel brands participating in D23's extensive shopping offerings.
Fans can expect Disney-inspired apparel along with merchandise connected to Disney, Marvel and Star Wars.
RSVLTS
RSVLTS is another apparel partner represented through D23's merchandise offerings.
The brand is known for character-inspired button-down shirts and other Disney fandom apparel, with D23 merchandise and collaborations included among the event's shopping opportunities.
LUG
LUG is participating with Disney-inspired bags and accessories, including merchandise connected to the Disney Epic Rivals collection.
Her Universe
Her Universe is bringing its fandom-focused fashion to D23, offering Disney-inspired apparel and accessories.
The brand has previously participated in D23 and has become a popular destination for fans looking for fashion inspired by Disney Parks, Disney films, Star Wars and other fandoms.
BoxLunch
BoxLunch is another Friends of Disney brand participating on the show floor.
Fans can expect a selection of Disney and broader fandom merchandise, making it a good stop for shoppers looking for collectibles, apparel and accessories.
D23 has identified BoxLunch among its Friends of Disney participating brands for this year's event.
Girls Crew
Girls Crew brings Disney-inspired jewelry and accessories to the D23 shopping experience.
The brand has previously used D23 to launch special Disney collections and limited-edition merchandise.
Fandango Spotlight Stage
Fandango is doing more than simply maintaining a presence on the show floor. The company is sponsoring the Spotlight Stage, which features interviews, demonstrations and interactive programming.
The stage is expected to include conversations with Disney talent and filmmakers, musical performances and other fan-focused programming.
What to look for:
Fandango Front Row conversations
Disney talent
Filmmaker appearances
Interviews
Musical performances
Demonstrations
Interactive programming
For Saturday attendees, the Spotlight Stage is worth checking against the day's schedule before planning the rest of your show-floor route.
Best D23 Giveaways
If you're specifically looking for free merchandise and limited-edition giveaways, these are some of the offerings worth watching:
Chevrolet: Exclusive canvas tote
HEINZ: Limited-edition pin for the first 570 guests each day, while supplies last
M&M'S: Marvel Mini Poster Fan Packs
Atari: Exclusive pin offering
Just Play: Games and giveaways
Crocs: Prizes through the claw-machine activation
Disney Music Group: Prize-wheel opportunities
Ravensburger: Special Disney Lorcana promotional items associated with qualifying purchases or availability
Keep in mind that some of these are giveaways while others are tied to purchases, participation or limited quantities.
Plan Your Route Before You Arrive to the D23 Expo
With so many experiences competing for attention, it will be helpful to plan your day before entering the Anaheim Convention Center.
The official D23 app provides the event schedule and interactive show-floor information, and D23's event terms note that select experiences and panels may use reservations or random-selection processes.
For collectors, giveaways and limited-edition merchandise, pay particular attention to the words "while supplies last," "limited edition" and "gift with purchase." Those offerings can disappear well before the end of the day.
For fans who are more interested in experiences than shopping, prioritize Mundo Pixar, Imagineering: Horizons, Marvel's TVA Experience, Lucasfilm, Disney+ and Hulu, the Disney Archives and the Fandango Spotlight Stage.
D23 2026 offers enough experiences to make the show floor an attraction in itself, with something for Disney Parks fans, collectors, foodies, gamers, Marvel and Star Wars fans, Pixar lovers and anyone who enjoys discovering new Disney merchandise and experiences.
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